Luxury Confectioner Looks to Take Saudi Brand Global
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Hanging precariously from the tops of towering date palms, farm workers painstakingly pollinate the trees by hand. With around 100,000 palms to fertilize in just days, the pressure is especially intense this spring.
Located 250 kilometers (155 miles) northwest of Riyadh, the farm, owned by a company with links to the Saudi royal family, is plotting a massive global expansion under new Chief Executive Officer Nurtac Afridi.