P&G Targeted by EU Antitrust Watchdog Alongside Coca-Cola Raids

Procter & Gamble Co., the maker of Pampers diapers and Oral-B toothbrushes, was the unidentified target of an informal antitrust probe by European Union watchdogs, according to people familiar with the case.

Regulators suspect the US firm may have illegally segmented product sales in the 27-nation bloc to prevent products moving freely from one country to another at lower prices, said the people, who spoke on condition of anonymity. As well as firing off a list of questions to P&G, EU officials have also sought evidence from rivals and customers, they said.