Women’s Protein Appetite Shakes Up $100 Billion Nutrition Market
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A blossoming wellness boom and growing uptake of slimming injections are opening a brand new opportunity for protein shake makers: more female customers.
Women have become an increasingly important customer segment for sports nutrition companies as demand jumps from both GLP-1 users and a more nebulous — but growing — class of shoppers: women who care about strength and wellbeing, rather than just thinness.