Consumer
Americans Rush to Buy Olive Oil and iPhones Before Tariffs
Imported Italian olive oils in a store in Arcadia, California.
Photographer: Mario Tama/Getty Images
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Tarptent, a California-based seller of outdoor gear, started offering a discount late last month on its website to push back against President Donald Trump’s duties. The activation code: “tariffs suck.”
Sales surged about 25% as customers sought to get ahead of price increases, according to Henry Shires, the company’s president. The firm produces most of its catalog in China, which Trump plans to slap with tariffs above 100%.