Grubhub Revives Seamless Delivery Brand in Key NYC Market
This article is for subscribers only.
Food delivery company Grubhub is reviving the quarter-century-old Seamless brand in New York, its biggest market, in a bid to drive growth in a key city as it lags behind rivals nationally.
Seamless, founded in New York in 1999, remains a recognizable brand in the area, even after merging with Grubhub in 2013. Grubhub plans to invest “a ton of money” into making Seamless the preeminent ordering platform in the city, Chief Executive Officer Howard Migdal said in an interview. That would include promotional offers such as free delivery from popular eateries in the coming weeks and months, he added.