Tinder Unveils Playful AI Chatbots in Bid to Boost Engagement
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Match Group Inc.’s Tinder unveiled an in-app game that invites users to flirt with artificially intelligent chatbots, part of a larger effort to return the dating app to growth by boosting user engagement.
Part proof-of-concept, part marketing stunt, the free voice-based game uses OpenAI’s GPT-4o and GPT-4o mini models to generate short, highly exaggerated rom-com scenarios. Think: a stranger reaching for the same shopping basket at a grocery store, or someone whose luggage got switched up with yours at the airport baggage claim.