Roblox Partners With Google to Offer In-Game Advertising
The gaming platform, which has 85 million daily users, has been increasing its advertising capability over the last few years.
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Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more revenue from advertising.
Rewarded video ads allow users to earn in-game perks for watching up to 30-seconds of full-screen video ads, according to a statement from Roblox on Tuesday.