Hyperdrive
Porsche Has Nowhere to Hide as Trump Unleashes Tariff Wave
A key part of Porsche’s appeal is its claim to offer authentic German engineering from Zuffenhausen.
Photographer: Krisztian Bocsi/BloombergThis article is for subscribers only.
The Zuffenhausen district of Stuttgart has been the heart of Porsche AG since the 1930s, and the sports car maker remains overwhelmingly Made in Germany, making it potentially the biggest loser in Donald Trump’s trade war.
After the US president slapped 25% tariffs on auto imports starting next week, the impact in Germany reaches from Munich in the south — the home of BMW AG — to the northern port of Bremerhaven, which ships German cars all over the world. But no place is more exposed than Zuffenhausen, where Porsche makes lucrative models like the 911.