Consumer
Starbucks Is Cutting Wait Times for Drive-Up and Mobile Orders
In the past, Starbucks only formally tracked how much time customers spent at the handoff window in the drive-through.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Customers who pull up to Starbucks Corp.’s drive-through locations should soon get their orders within four minutes. At least, that’s the goal.
The new wait time target is being rolled out at more than 11,000 company-owned stores in North America, according to recent training documents viewed by Bloomberg News. The plan also includes goals for mobile orders.