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‘The Sims’ 25-Year Supremacy Is Challenged by Korea’s Krafton
InZOI, a new life-simulation video game, gets more realistic and multicultural
inZOI, a life-simulation game by Krafton Inc., is less American than The Sims, aiming to appeal to players in Asia and the growing audience for K-pop culture.
Source: Krafton Inc.
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Most people have fantasized about inhabiting someone else’s life. For 25 years, video-game players have lived out those dreams in The Sims from Electronic Arts Inc.
The problem, according to Hyungjun “Kjun” Kim, a producer-director for South Korean gamemaker Krafton Inc., is that those fantasies are limited — culturally and graphically. His entry in the life-simulation genre, inZOI, debuted Friday at $40.