X Ad Sales Expected to Grow for First Time Since Musk Deal
Even with the projected spending increase, X’s business remains much smaller than it was when Musk acquired the social network in 2022.
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Elon Musk’s X is on pace for its first year of advertising revenue growth since the billionaire acquired the company in 2022, according to research firm Emarketer — in part because advertisers are reacting to Musk’s power in the Trump administration.
The social network, formerly Twitter, is projected to generate $1.31 billion in US advertising sales in 2025, an increase of 17.5%, according to Emarketer. Globally, X’s ad sales are estimated to be $2.26 billion this year, up 16.5%.