BlackRock Adds Private Credit, Equity Funds to Model Portfolios

BlackRock has about $300 billion in its models business worldwide.

Photographer: Michael Nagle/Bloomberg
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BlackRock Inc., fresh off a $28 billion deal spree to transform into a major player in alternative assets, is integrating complex private investments into its ready-made portfolios for individuals.

In what the firm calls a first for the asset-management industry, BlackRock set up the model portfolios with publicly traded stocks and bonds alongside more complex private equity and credit funds — and will possibly include other alternatives at some point.