Consumer

Coty to Divest Stake in Kim Kardashian’s Beauty Brand

Kim Kardashian at a Skims pop-up shop in New York.Photographer: Kevin Mazur/Getty Images

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By Kim Bhasin

March 22, 2025 at 12:15 AM UTC

This article is for subscribers only.

Coty Inc. is ending its relationship with Kim Kardashian’s beauty business and selling its stake in the brand to the reality TV star’s underwear label Skims, the company announced on Friday.

Coty, which owns cosmetics brands such as CoverGirl, had acquired a 20% stake in SKKN by Kim for $200 million in 2021. Financial terms of the sale weren’t disclosed.