UK Pensions Investing 5% at Home Isn’t Enough, Aviva CEO Says

Amanda Blanc during a Bloomberg Television interview in London, on March 18.Photographer: Chris Ratcliffe/Bloomberg

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By Leonard Kehnscherper and Francine Lacqua

March 18, 2025 at 9:07 AM UTC

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UK pension funds should invest more than 5% of their assets at home, according to Amanda Blanc, chief executive officer Aviva Plc, as the government piles pressure on managers to commit more to domestic investments.

“It would be great for it to be more,” Blanc said in a Bloomberg television interview Tuesday. “But I think it’s a really good starting point.”