Ram Owner Wants to Bring Cheaper Pickup Back to US

Stellantis NV thinks there’s still demand for an affordable version of its Ram 1500 pickup truck in the US market after the stripped-down “Ram Classic” ceased production last year, Chief Financial Officer Doug Ostermann said.

“We need to introduce kind of a lower-end trim of the new pickup to fill that gap,” Ostermann said at a Wolfe Research conference on Tuesday, cautioning that it would not come to market “immediately.”