Consumer

Top Canadian Grocer Says Sales of US Products ‘Rapidly’ Dropping

  • Canadians are spurning US goods in backlash to Trump
  • Second-biggest Canadian grocer says boycott is having effect

"Buy Local" signs at a grocery store in Victoria, British Columbia, Canada.

Photographer: James MacDonald/Bloomberg
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Canada’s second-biggest supermarket company said a boycott of US goods is quickly taking hold in reaction to President Donald Trump’s tariffs and his threats of “economic force” to make the country the 51st US state.

“American products we are selling as a percentage of our total sales are rapidly dropping,” said Michael Medline, chief executive officer of Empire Co., which owns large chains including Sobeys and Safeway in Canada. “We have heard loud and clear from our customers that they want Canadian products.”