Consumer
Starbucks to Add Seating, Power Outlets to Attract Customers
Customers inside a Starbucks Corp. coffee shop in London.
Photographer: Jose Sarmento Matos/BloombergThis article is for subscribers only.
Starbucks Corp. is betting customers will linger and order more lattes if they can find a cozy spot to charge their phones and laptops.
“Imagine coffeehouses that are comfortable and warm with expanded seating options, power outlets and abundant food displays,” Chief Executive Officer Brian Niccol said Wednesday at the company’s shareholder meeting.