Consumer

Puma Shares Fall Most on Record After Disappointing Guidance

Puma Speedcat sneakers.Source: Puma
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Puma SE shares plunged the most on record after the sneaker maker disappointed investors with softer-than-expected results and forecast another year of slow growth.

The stock tumbled as much as 25% in German trading to the lowest since 2016. It’s down about 50% so far this year, a far worse performance than either crosstown rival Adidas AG or industry leader Nike Inc.