Lyft to Launch Simpler App Version for Seniors Later This Year
- Lyft Silver mode would also offer ‘easy access to support’
- Rival Uber has caregiver product and Family profile feature
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Lyft Inc. will launch a simplified version of its app for elderly riders later this year, part of an effort to further distinguish itself from rival Uber Technologies Inc.
Dubbed “Lyft Silver,” the new mode would include a user experience “designed for seniors with a simple new look” and “easy access to support,” according to a Bloomberg News review of the app’s publicly available iOS code. The offering, which hasn’t been previously reported, would also let older users share ride details with a contact and use digital gift cards sent by people they know.