Consumer
Lego Cements Position as No. 1 Toymaker With Record Sales
This article is for subscribers only.
Lego A/S grabbed more market share from its biggest competitors last year, cementing its positions as the world’s largest toymaker, after revenue grew to a record.
The Danish maker of the colorful toy bricks expanded annual sales by 13% to 74.3 billion kroner ($10.8 billion) in 2024, driven by strong demand in the Americas, Europe and the Middle East, the closely held company said in its earnings report on Tuesday. Its largest competitors, Mattel Inc. and Hasbro Inc., both registered sales declines in 2024.