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YouTube’s Biggest Star MrBeast Makes More Money From Chocolate Than Videos

Beast Industries is looking to raise a couple hundred million dollars to expand into new areas, including video games, beverages and wellness

MrBeast has leveraged his spot as the second most followed person on social media to expand his businesses.Photographer: Alexi Rosenfeld/Getty Images

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By Lucas Shaw and Aisha Counts

March 10, 2025 at 9:28 PM UTC

Updated on

March 11, 2025 at 5:36 PM UTC

This article is for subscribers only.

MrBeast is the biggest YouTube star in the world. But his real moneymaker isn’t creating viral videos — it’s selling chocolate.

MrBeast’s company, Beast Industries, is majority owner of Feastables, a chocolate business that generated sales of about $250 million last year and a profit of more than $20 million, according to documents sent to potential investors. Over the same stretch, MrBeast’s media business, which includes his YouTube channel and his reality show for Amazon.com Inc.’s Prime Video, produced similar sales but lost almost $80 million.