AT&T Drops Pronoun Pins, Cancels Pride Programs in DEI Unwind

  • Company scholarships will no longer target minority groups
  • Anti-DEI crusader Robby Starbuck revealed changes in post on X

The Dallas-based telephone company is cutting back on the external surveys it participates in, such as the Human Rights Campaign’s Corporate Equality Index, which measures companies LGBTQ friendliness, the person said. 

Photographer: Maira Erlich/Bloomberg
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AT&T Inc. is no longer encouraging employees to wear pins that state their favored pronouns and has canceled a series of LGBTQ-friendly events in the most recent effort by a big company to roll back its diversity, equity and inclusion initiatives.

The company’s chief diversity officer, Michelle Jordan, is now listed as vice president of culture and inclusion on LinkedIn. Her team has been renamed as well, a person close to AT&T said. The company will no longer fund the Trevor Project, a suicide prevention group for LGBTQ+ youth, or Turn Up the Love, a series of Pride events that partnered with musical artists.