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Tesla Offers Buyer Perks to Drum Up Interest With Sales Slumping
In California, Tesla’s largest US market, Model 3 registrations dropped 36% in 2024.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Tesla Inc. is trying to tempt customers with charging perks and cheap financing to help revitalize sales amid a slow start to the year for the electric-vehicle maker.
The company is offering free lifetime supercharging on Foundation Series Cybertrucks purchased after Feb. 28. It’s also advertising 0% interest rate loans or zero due at signing for Model 3s and discounts on older Model Y units as it ramps up production of a refreshed version. The more expensive Model X and Model S also come with lifetime supercharging.