Travel

White Lotus Fans Are Upgrading to $10,000 Suites to Mimic Show

It only took one episode for the Four Seasons and Anantara resorts in Thailand—even ones that aren’t filming locations—to see a revenue boost.

Patrick Schwarzenegger, Sam NivolaPhotographer: Fabio Lovino/HBO

You’d think a television series that involves backstabbing, sex and at least one dead body (and that generally portrays ultraluxury travelers as the absolute worst) would be unappealing to real-life resorts. In the case of The White Lotus and the Four Seasons, though, the opposite is true—and it’s boosting business.

At multiple Four Seasons Hotels & Resorts properties in Thailand, even ones that weren’t involved in the filming of the new season, guests are spending wildly in an attempt to createWhite Lotus moments of their own.