Thailand Taps Baidu to Ease Chinese Tourists’ Safety Worries
- Baidu to promote Thailand’s image with digital marketing
- Campaign aims to attract ‘quality’ tourists to Thailand
This article is for subscribers only.
Thailand’s tourism authority is partnering with a unit of China’s search engine giant Baidu Inc. to enhance the nation’s image as a safe travel destination and calm tourists unnerved over viral news about an alleged kidnapping of a Chinese actor.
The Tourism Authority of Thailand signed a letter of intent with Beijing Baidu Netcom Science Technology Co. on Thursday in Bangkok. The company will deploy digital marketing, AI-powered travel insights and customized content to improve Thailand’s tourism image for Chinese travelers, according to a TAT statement.