Consumer
Monster Shrugs Off Alani Nu Popularity, Saying It Will Hit Growth Cap
- Company says Alani Nu’s expansion will plateau, like Celsius
- Monster’s shares rose on better-than-expected revenue
Photographer: Gabby Jones/Bloomberg
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Monster Beverage Corp. executives dismissed concerns about Celsius Holdings Inc.’s planned $1.8 billion purchase of Alani Nu, saying their fitness-focused drinks are positioned differently.
Monster’s health-conscious brands, Reign and Bang, are focused on different areas, co-Chief Executive Officer Rodney Sacks said on the company’s earnings call Thursday. For example, Reign is targeting the performance-based category, he said. Both Celsius and Alani Nu’s sugar-free drinks are aimed at female consumers.