Mobvista’s Sale of Mintegral to Bain Is Said to Wane on Valuation Gap

Mobvista Inc.’s attempt to sell its mobile advertising platform Mintegral has stalled as an agreement couldn’t be reached on price with suitors including Bain Capital, according to people familiar with the situation.

Mobvista’s Mintegral business has also attracted preliminary interest from other firms including Affirma Capital and CDH Investments, the people said, asking not to be identified discussing private information. While work on a potential sale has slowed on valuation concerns, a transaction could still proceed as Bain might reconsider an offer, or other suitors may emerge, the people said.