Consumer
Ben & Jerry’s Founders Discuss Buying Back Ice Cream Brand
Ben Cohen and Jerry Greenfield, who started their Burlington, Vermont-based company in 1978, agreed to sell Ben & Jerry’s to Unilever in 2000 for $326 million.
Photographer: Hollie Adams/BloombergThis article is for subscribers only.
The founders of Ben & Jerry’s have expressed interest in buying back their namesake ice cream brand from Unilever Plc, according to people familiar with the matter.
Ben Cohen and Jerry Greenfield have held some initial discussions in recent months about a potential deal, the people said. They may look to partner with socially minded investors in any transaction, the people said, asking not to be identified discussing confidential information.