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A Billion People Are Watching Podcasts on YouTube Every Month
The video site has leapfrogged Spotify to become the most popular podcasting platform in the US
YouTube is the most popular site for podcasting in the US
Photographer: Ali Trisno Pranoto/Moment RF/Getty Images
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More than 1 billion people a month are viewing podcast content on YouTube, the result of an investment push that has made the Alphabet Inc. platform the most popular service for podcasts in the US.
“We’ve seen a lot of growth,” Tim Katz, vice president for partnerships at YouTube, said in an interview. YouTube first identified podcasts as a popular content format during the pandemic. Before then the medium wasn’t something YouTube had specifically supported, nor did it seek out these types of creators, he said.