Consumer
Starbucks to Streamline Its US Menu in Bid for Faster Service
- Goal is to eliminate 30% of menu items by end of September
- Moves comes as company cuts 1,100 corporate positions
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Starbucks Corp. is removing some less popular drinks from its US lineup, part of a broader plan to simplify the menu and serve customers faster.
The beverages getting the axe starting March 4 include several Frappuccinos, the royal English breakfast latte, and the white hot chocolate, according to a statement from the chain. The drinks didn’t sell much, were hard to make or were too similar to other offerings.