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YouTube Plans Lower-Priced, Ad-Free Version of Paid Video Tier
The change comes at a time of increased competition for the attention of podcast fans who have multiple choices for how and where they consume their favorite shows.
Photographer: Gabby Jones/BloombergAlphabet Inc.’s YouTube plans to introduce a new, lower-priced version of its paid video service, offering its vast library of podcasts and how-to clips without advertising.
The package, dubbed “premium lite,” will be announced soon in the US, Australia, Germany and Thailand, according to a person familiar with the plans. The service will target viewers who primarily want to watch programs other than music videos.