Finance
Visa Sees Revenue Growth Driven by More Than Consumer Payments
- Visa leans into value-added services as revenue source
- Ryan McInerney speaks at first investor day as Visa CEO
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Visa Inc. expects revenue from the non-traditional services it offers customers, like anti-fraud measures and data-sharing technology, to make up more than half of its total revenue in the coming years — an increase from the 30% share those businesses currently hold.
The outlook, unveiled at Visa’s investor day Thursday, shows that the company is leaning into diversified revenue sources for growth, what it calls value-added services and commercial and money movement solutions. It’s a strategic move for the world’s biggest payment network, best known for the Visa-branded cards that have risen more than tenfold in the last quarter-century to 4.7 billion.