Consumer
Celsius to Buy Energy Drink Rival Alani Nu for $1.8 Billion; Stock Surges
- $1.8 billion deal includes $150 million in tax assets
- Comes as Celsius’ growth had been slowing due to rivals
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Celsius Holdings Inc. will buy energy drink rival Alani Nu for $1.8 billion in cash and stock, including $150 million in tax assets. The company’s stock jumped 21% post-market.
The deal, expected to close in the second quarter of 2025, comes as Celsius’ revenue growth has slowed, including year-over-year declines in the past two quarters.