Super Bowl Ads Highlight Growing Craze for Cold Coffee at Home
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At the Super Bowl last Sunday, Danone SA’s commercial featured Channing Tatum tossing a large bottle of STōK Cold Brew Coffee to British soccer players. Nestlé SA’s showcased a game watcher at home consuming a Coffee-Mate product specifically designed for cold drinks.
The fun — and expensive — ads reflect a deeper shift in the coffee industry: Not only are consumers choosing cold over hot coffee, but they are also starting to drink it at home instead of just at cafes.