Consumer
Turkish Regulator Slaps $36 Million Antitrust Fine on Frito-Lay
FritoLay Lay's branded potato chips at a supermarket.
Photographer: Angus Mordant/BloombergThis article is for subscribers only.
The Turkish unit of PepsiCo Inc. subsidiary Frito-Lay was saddled with a 1.3 billion liras ($36 million) penalty after the country’s antitrust regulator concluded a probe into the division.
Frito-Lay, which offers popular snack brands such as Doritos, Ruffles and Cheetos, will also have to begin allocating a section of its stands to rival brands if those competitors don’t have their own presence in smaller stores, the Turkish Antitrust Board said on Saturday.