Big Tech

Apple Sets Feb. 19 Product Launch Date as Low-End iPhone Nears

Beyond the new iPhone model, Apple has a slew of other devices in the works for the first half of 2025. — Beyond the new iPhone model, Apple has a slew of other devices in the works for the first half of 2025.
Photographer: Samsul Said/Bloomberg

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By Mark Gurman

February 13, 2025 at 4:44 PM UTC

This article is for subscribers only.

Apple Inc. plans to launch a product on Feb. 19 that Chief Executive Officer Tim Cook described as the “newest member of the family.”

Cook posted a short animation of a metallic Apple logo on the X social network along with the message, without providing more details. The post helped send Apple shares up as much as 2% on Thursday.