Adobe to Charge 50 Cents Per AI Video in New Product Launch
- Initial pricing is lower than Runway’s rival AI video service
- Adobe says AI Firefly models have been used 18 billion times
Adobe has sought to differentiate its AI through integration with its existing suite of creative tools, better controls over AI output, and avoiding copyright infringement.
Photographer: Gabby Jones/BloombergThis article is for subscribers only.
Adobe Inc. introduced a new product that will charge about 50 cents per video generated by artificial intelligence, seeking to convince skeptical investors that the company can compete with AI startups.
The creative software giant is offering separate AI-specific subscriptions that let users generate five-second videos, the company said Wednesday in a statement. The plans are either $9.99 or $29.99 per month.