Soap Maker Slams Coveted Social-Good Program for 'Weak' Rules
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Cult soap brand Dr. Bronner’s is quitting a well-known corporate responsibility program because its executives say the standards are too weak, marking a departure from companies watering down their goals to appease conservative activists.
The Vista, California-based brand won’t renew its B Corp certification when it expires in September after years of lobbying B Lab, the nonprofit behind the program, for more stringent requirements, according to a statement Tuesday.