Consumer
McDonald’s Says Low-Income Diners Are Still Struggling
McDonald’s launched a new value menu in January in hopes of bringing price-conscious diners in.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
McDonald’s Corp. said low-income consumers in the US are still under pressure, highlighting the struggles of a key customer group for the burger chain.
Across the industry, purchases from low-income guests were down substantially in the fourth quarter, Chief Executive Officer Chris Kempczinski said Monday on a call with analysts following the company’s earnings release.