YouTube Is Buying TikTok Ads to Lure Creators Before US Ban
- YouTube stands to benefit from potential TikTok ban in US
- Google removed TikTok from its US app store under new law
Photographer: Gabby Jones/Bloomberg
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YouTube is running ads on TikTok targeting the app’s content creators, an effort to lure these valuable users to the Google-owned rival and capitalize on TikTok’s uncertain future.
“I never thought in my life I would be a YouTuber; it was literally my dream in high school, and now I’m getting gifted from them!” a creator said in one sponsored post that YouTube recently ran on TikTok, during which the creator showed off swag he received from YouTube.