MicroStrategy Changes Company Name to Strategy Ahead of Earnings

MicroStrategy Inc., the software maker that has been tapping capital markets to fund purchases of Bitcoin, announced on Wednesday that the company would now be doing business under the name Strategy.

The Tysons Corner, Virginia-based company that’s morphed into a leveraged Bitcoin proxy made the change ahead its fourth-quarter earnings report, which is scheduled for after the stock market’s close on Wednesday. The company has accumulated more than $45 billion of the original cryptocurrency under the direction of Michael Saylor, its chairman and co-founder.