JD.com Revives Interest in Buying German Retailer Ceconomy

A MediaMarkt electronics store in Vienna.Photographer: Andrey Rudakov/Bloomberg
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Chinese e-commerce firm JD.com Inc. has renewed its interest in acquiring German electronics retailer Ceconomy AG, according to people familiar with the matter.

JD.com recently approached Ceconomy about a potential deal and has started sounding out large shareholders of the German company, the people said, asking not to be identified because the information is private.