Shein to Face EU Consumer Law Probe Under E-Commerce Crackdown
The Shein website
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The Chinese-founded massive online marketplace Shein faces potential fines with the European Union imminently set to open a probe into its compliance with consumer laws over the sale of illegal products.
The bloc’s executive branch, the European Commission, will lead national consumer protection regulators in a coordinated action against the fast-fashion marketplace, according to two people familiar with the matter, who were granted anonymity to discuss confidential plans.