Shein Makes Low-Key Return to India With Ambani After 2020 Ban

China-founded fast fashion giant was banned in India in 2020
A unit of Reliance Industries launched the Shein app last week

The Shein application icon.
Photographer: Raul Ariano/Bloomberg

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By Sanjai P R and Satviki Sanjay

February 3, 2025 at 11:15 AM UTC

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Shein has restarted its India operations in partnership with Mukesh Ambani-led Reliance Industries Ltd., as the fast fashion retailer seeks to tap buyers in the world’s most-populous country where it was banned in 2020 on security fears.