Finance
Trump’s Media Firm Makes Finance Push in Latest Conflicts Test
- Company plans to roll out financial services brand Truth.Fi
- Move follows BofA criticism, pre-inauguration memecoin launch
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Trump Media and Technology Group Corp. said it will start a financial-services brand called Truth.Fi — the latest move by a Donald Trump-linked business to push into finance during his presidency.
The new brand, expected to be rolled out this year, will offer investments based on “America-First principles,” with brokerage Charles Schwab Corp. advising on products and strategy, according to a statement Wednesday. Trump Media will also place $250 million — or about one-third of its cash — under Schwab’s oversight, allocated to exchange-traded funds, Bitcoin and other cryptocurrencies and financial vehicles.