Uber Working on Price-Lock Pass to Rival Popular Lyft Feature
- The feature, which hasn’t been announced, targets commuters
- A similar product by Lyft has proved popular among riders
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Uber Technologies Inc. is working on a new paid offering that would let commuters lock in prices for frequent rides ahead of time, rivaling a popular feature that Lyft Inc. launched five months ago.
The potential new product is called “price lock pass,” according to a Bloomberg News review of the publicly available code behind Uber’s iPhone app. The company hasn’t yet announced the offering, and details about it have not been previously reported. Riders would be able to purchase a monthly pass for $2.99, according to the code, letting them cap prices for a designated route during a one-hour window each day. This would help commuters avoid surprise price increases during busy times — commonly known as “surge pricing.”