Meta’s Threads to Show Ads for the First Time in US, Japan
- Limited number of brands to show ads before planned expansion
- Threads ‘test’ revealed before fourth-quarter earnings results
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Meta Platforms Inc. will show advertising on social network Threads for the first time, opening up a new revenue stream for the company and increasing competition for Elon Musk’s X.
The ads will come from a “handful of brands” and appear only in the US and Japan to start, according to a post Friday from Instagram boss Adam Mosseri, who called the move a “test.”