Transportation

BYD to Debut Electric Crossover in Japan as Sales Network Grows

Brand’s sales in Japan rose 54% to 2,223 units in 2024
EVs remain sparse in market dominated by hybrids, gas cars

BYD Sealion 7 will start selling in Japan in April.
Photographer: Anindito Mukherjee/Bloomberg

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By Nicholas Takahashi and Tsuyoshi Inajima

January 24, 2025 at 2:26 AM UTC

This article is for subscribers only.

BYD Co. is introducing its fourth electric model — the Sealion 7 crossover — in Japan as it slowly gains ground in a market where battery-powered cars are still vastly outnumbered by homegrown hybrids and gas guzzlers.

The Sealion 7 will start selling in Japan in April, the Chinese automaker said Friday.