Apple Enlists Veteran Software Executive to Help Fix AI and Siri
- Kim Vorrath previously worked on Vision Pro, iPhone software
- The company is racing to catch up in artificial intelligence
The artificial intelligence group is focused on revamping the underlying infrastructure of Siri and improving the company’s in-house AI models.
Photographer: Dhiraj Singh/BloombergThis article is for subscribers only.
Apple Inc. executive Kim Vorrath, a company veteran known for fixing troubled products and bringing major projects to market, has a new job: whipping artificial intelligence and Siri into shape.
Vorrath, a vice president in charge of program management, was moved to Apple’s artificial intelligence and machine learning division this week, according to people with knowledge of the matter. She’ll be a top deputy to AI chief John Giannandrea, said the people, who asked not to be identified because the change hasn’t been announced publicly.