Consumer
Red Bull Touts Record Profit in 2024 With Growth Slowing
- Austrian firm sold 12.7 billion cans of energy drink in 2024
- Net revenue growth slowed to 6.4%, the lowest since 2020
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Red Bull GmbH said it reached record revenue and operating profits last year despite weathering the slowest pace of growth in four years.
The Austrian company’s net sales rose 6.4% in 2024 to €11.2 billion ($11.7 billion), according to selected metrics published on its website. It sold 12.7 billion cans of its caffeinated beverage, up 4.4% from 2023.